Richard Marks Quoted in Bloomberg BNA

Richard Marks was recently quoted in Allyson Versprille and Matthew Beddingfield’s Bloomberg BNA article “Forever Young: How CGI Could Raise a Celebrity’s Estate Tax.” In the article, Richard discusses how CGI technology can change the value of a deceased celebrity’s right over how his or her name, image, or likeness is used commercially.

“The computer-generated celebrity can be in two places at once, so the deceased celeb could earn more than a comparable live one,” said Richard. 

To read the full article, click here.